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Chose a Values-Driven Vision

True leaders do more than charter the vision and point the way. They inspire people to act and make a meaningful impact. Effectively articulating a vision rooted in core values commitment to Consider the actions below for how you might facilitate change.


Paint a Vivid Picture of the Future

An inspiring vision starts by painting a clear, vivid picture of a better future reality - one  solving major problems, seizing opportunities, and creating positive change for customers, communities and the world at large. Go beyond financial objectives, describing the "why" behind the goal to give it purpose and meaning. 

 

Connect to Shared Values

The most powerful visions tap into universal human values like service, innovation, integrity sustainability and social responsibility. Connect the vision to these beliefs and you'll forge an emotional bond fueled by people's desires to be effective. Provide real-life examples that reinforce the values and why they matter.

 

Revealing Motivations

Clearly conveying the higher purpose and positive impacts of the vision is what inspires people to act with vigor. Help them see how their work feeds into something vitally important with profound, far-reaching benefits. Stir their sense of pride knowing their efforts create meaningful value. 

 

 Inspire with an Optimistic, Confident Tone 

Effective vision-casters have a contagious optimism and authentic belief in the future reality they're describing. With full conviction and a confident tone, choose vivid language that captivates people's imagination about what's possible. Lift others up to instill hope and perseverance.

 

Invite Engagement and Accountability

Make the vision co-creative by inviting people to share input, suggestions and concerns from the ground up. Listen and incorporate their feedback to build a cohesive plan for positive change that everyone has a stake in. Then, hold people accountable for specific actions tied to bringing the vision to life. 

 

An inspiring vision rooted in values becomes a powerful catalyst for positive change. Articulate your purpose-driven future in a vivid, compelling way to gain people's commitment for a future reality.


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